Longtime Birkenstock loyalists remember when things started to change. After the Birkenstock family sold a controlling stake in the company back in 2021, many of us noticed a dip in quality. I’ve written several blog posts about it, and I wasn’t alone in my concern. There was real worry that the soul of the company might be lost.

One of the biggest issues? Most of the seasonal and limited-edition releases were only available in narrow width.  For those of us who have been wearing Birks for decades, this was frustrating. The regular width footbed that is known for its roomy, supportive shape is part of what made the brand iconic. It’s what brought many of us to Birkenstock in the first place. So when those options disappeared or were never created in the first place, many of us stopped buying. Instead, we held on tight to our vintage pairs and cheated on Birkenstock by buying different brands.

Lately, though, I’ve noticed a gradual shift and it’s a welcome one!

Some of the newer, more fashion-forward seasonal styles are being offered in both narrow and regular widths. While not all of these styles are available in the U.S. yet, savvy shoppers know where to look. No, I’m not sharing my sources here because Birkenstock keeps a close eye on distribution.  I don’t want my “dealers” cut off from shipping to the States.

When Birkenstock does it right....magic happens!  When the brand finds that sweet spot where quality meets fashion and function, the old-school fans notice and we appreciate it.

Let me take a moment and gush over these two new Birkenstock releases because OH. MY. GOODNESS.  They are everything!!  I’m talking regular width, original footbed (#winning), buttery soft leather and suede, and those little extra touches that make my Birkenstock-loving heart skip a beat.  The braided strap on the Boston?  Perfection.  The rivets on the Arizonas?  Chef’s kiss.  These pairs are seriously some of the best Birkenstocks I’ve bought in YEARS and y’all know that’s saying something when it comes from Gina Mama.

Thank you to Birkenstock, for listening to your longtime customers. Thank you for finally bringing us trendy designs in regular width, without compromising on the comfort and durability we’ve relied on for years. Please keep the sustainable, stylish, and well-made styles coming.  If you do, I will gladly throw my money at your product and stop cheating on you with other brands.

It feels great to once again be able to add new pairs to my collection.  Ones that I know I will be in my footwear rotation for years to come.

I have been toying with the idea of writing a blog about Hoka shoes for months.  However, because my blog is about all things Birkenstock, I felt like it might not be well received.  ​Then I came to the conclusion that this is MY webpage and I can write about anything that I want.  No one is paying me to write about Birkenstocks, no one is sending me free stuff to showcase on this webpage.  Everything I write about are my own opinions based on products that I have purchased with my own hard earned money.   Since Hoka shoes changed my life, I decided that they deserved to be highlighted on my webpage.   Afterall, don't other Birkenstock wearers want a kick ass pair of running shoes?

I spent over a year in pain with insertional tendonitis in both heels and Hoka was the only shoe brand that I could wear without discomfort.  All my Birkenstocks caused me tremendous agony, Blundstones exacerbated the problem, Dr. Martens were out of the question, and my Brooks made me cry because they were not cradling my feet properly during inflammation.  Thank god one of my readers suggested I try Hoka.  They forever changed my life.  From Fall 2023 to Winter 2024 all I could wear were various Hoka styles.  I alternated between the Bondi, Ora, and one pair of Clifton (not my favorite) Gortex for rainy days. 

For those of you unfamiliar with the brand, ​Hoka are maximalist cushioned shoes.  The thick soles and soft cushioning of Hoka helped absorb impact while I walked or worked out.  Plus, Hoka offered my feet the support and stability that I was use to from a Birkenstock without the rigid stiffness of a cork footbed. 
 
When you have heel pain, your body craves soft cushiony soles.  None of my Birkenstocks fit that need.  Not even soft footbed Birkenstocks.  Believe me, I tried.  At one point during my journey to recovery, I thought I might never be able to wear my Birkenstocks again.  Spoiler alert...I was wrong!  
 
As you know from reading my blog, I have a teeny, tiny bit of a shoe problem.  When I find a shoe that is comfortable, I want it in every color imaginable.  Between 2023 and early 2025 I was able to establish quite the collection of colorful Hoka Bondi. 

​While many people might find the bright, flashy Hoka clownish, I absolutely adore their vibrant color options.  Hokas are fugly and I frickin’ love the look of the orthopedic chunky soled shoe.  But, then again, I do love Birkenstocks 🫣.
 
As a Birkenstock devotee, I was delighted to learn that most Hoka shoes in “regular” sizes are wide enough for my Birkenstock-regular-width wearing foot!  It’s like a miracle being able to order a shoe, in any color, in my normal size, without being limited to wide widths in only boring black, white, or grey colors (I am looking at you Brooks). 
 
Are you sitting down?  Because it gets better for people with a wider foot….some Hoka come in wide and even extra wide widths.  Hoka for the wide width win!  There are not many running shoe brands that accommodate people with wide feet and provide such a beautiful rainbow of colors from which to choose.  Let’s hope Hoka doesn’t sell out like Birkenstock and only offer the cool, seasonal, limited-edition releases in narrow width 🙄🤨. 
 
While Hoka has not sold out, they have recently updated their Bondi model (Bondi 8 to Bondi 9).  I am not a fan of the Bondi 9.  In fact, I wrote an honest, lengthy, and very critical review about the Bondi 9 on Hoka’s webpage and they actually published it.

​I tried a number of other Hoka models when the Bondi 9 did not fit my needs.  I am so grateful to have stumbled upon the Hoka Gaviota.  Believe it or not, the Gaviota is even better than the Bondi!  I did not think that was possible. The Gaviota is wider, has an incredible amount of cushion and offers more stability than the Bondi.  It is my Goldielocks of running shoes.

​The Gaviota has taken the best things about a Birkenstock (width/stability/support) and married it with Hoka’s thick, soft, and cushiony soles.  The Hoka Gaviota is A-M-A-Z-I-N-G.  I highly recommend that any Birkenstock wearer who is looking for a running/recovery/workout/walking shoe give the Hoka Gaviota a try.  If you wear regular width Birkenstocks, I think you will be pleasantly surprised by the comfort and width of the Hoka Gaviota toe box.
 
In April 2025, I traveled to Italy.  I packed carry on only.  My small backpack weighed less than 8 kg.  My shoe selection for this trip was extremely limited.  The two pairs of shoes that made the overseas journey with me were my Hoka Gaviota and Birkenstock Bostons. 

​I wore my Hoka Gaviota for 2 weeks straight and walked 20,000-30,000 steps a day.  I never experienced any foot pain.  NOT ONCE!!!  No blisters, no discomfort, no swollen feet after long days of exploring on cobblestone streets, nothing but comfort.   My blue oiled leather Bostons came along for the trip and I wore them on travel days and for recovery.  

I hope that Hoka never redesigns their Gaviota model because for this Birkenstock wearing addict, the Hoka Gaviota is the most perfect running shoe that ever existed.  I love Hoka! 

​I stepped away from all my Birkenstock sandals for more than a year and a half due to heel pain.  I have been living in and loving my Hoka Bondi.  Now that my heel is on the road to recovery, I have been dipping my toes into the world of Birkenstock ever so slowly.  When I recently browsed the Birkenstock USA webpage, I was SHOCKED to learn that the "Last Chance Items are Final Sale.  No Returns or exchanges” are allowed.  This stopped me in my tracks. 

​Really Birkenstock?!  You are not going to accept returns on deeply discounted Birkenstocks no matter what?  Isn’t it bad enough that you have increased prices and charge shipping on regular sale items?  Now you are not going to accept returns on your Last Chance items, even if there is a defect or quality issue?  What about sizing?  Width?  Or colors not displaying accurately online? 

​A number of my previous blog posts have highlighted issues surrounding quality over the last several years.   Just to name a few:

Do Better Birkenstock
Birkenstock Shearling Lined Shoes
Birkenstock Exquisite Leather
Houston, We Have a Problem
 
As a customer of more than three decades, I find your “No returns or exchanges” on final sale items disappointing.  I personally, don’t make online purchases of items that are marked “Final Sale” because it’s too much of a gamble.  Some people might think that the deep discounts are worth the risk, but given the recent history of defects since Birkenstock "sold out", I would not take that chance.  These days I look at Birkenstock quality, like Forrest Gump looks at a box of chocolates “you never know what you’re gonna get”. 
 
If you are looking for a pair of Birkenstocks on sale, avoid the Last Chance section at Birkenstock USA.  Instead, wait for end of season sales from Zappos or Nordstrom, both sites accept returns on sale items and their sales usually happen twice a year in February and August.  
 
Don’t take a chance on Birkenstock Last Chance items.  Rather, buy your Birkenstocks from small local businesses.  It's worth the difference in price knowing that you will get a quality item and knowing that you can return or exchange an item if something is asmiss.  Some small business owners are even willing to send you a picture of the actual pair that you are going to purchase.  My favorite small businesses that sell authentic Birkenstocks are Custom Made Birkenstocks / Repair My Birkenstocks, Birkenstock Attitudes, Footwise, and Footprints.

 There.  I said it.  And I mean every word!

I have never owned a pair of taupe suede Bostons, Arizonas, Gizehs, or any other model of "taupe" Birkenstock for that matter.   Taupe suede is way too "Berkeley-crunchy-granola-hippie-dippie" for this Berkeley raised girl.  If you don't believe me, call Birkenstock and fact check my order history. 

The only way you might catch me in a pair of taupe suede Birkenstocks, is if the uppers are covered in the limited edition paint splatter from years past.  Or, if Birkenstock comes up with some amazing rivets to add to a very mundane core color.  In other words, Birkenstock would need to jazz the hell out of taupe suede to ever get me to consider wearing a pair.

In my opinion, taupe is so drab and there are many other beautiful colors of suede from which to chose.  Why taupe?  I am literally blown away by the hype of taupe suede Bostons from a stinkin' TikTok video.  Taupe suede Bostons have sold out fast in the last few weeks and Birkenstock is not going to restock them until 2023.  People know this and are flipping them on resale sites for inflated prices of $300+. 

I don't care about the flipping, people can do whatever they want with the items they buy.  What I do care about is people paying more than double for a pair of taupe suede Bostons that will NOT live up to the hype.  DO NOT PAY $300 FOR TAUPE SUEDE BOSTONS......YOU WILL BE DISAPPOINTED.  And you won't get your money back when you try to re-sell them on on eBay.

What do I mean about not living up to the hype?  Simple.  They will stretch out and you will not be happy in a few months.  The suede that Birkenstock uses today is nowhere near the quality of the suede they used is years past.  Believe me, I have been wearing Birkenstocks for 30 years.  I know a lot more about Birkenstocks than your millennial TikTok influencer. 

If you can find taupe suede Bostons at retail, then by all means grab them while you can.  But don't go throwing money out the window on a resale site just to get that specific color suede Boston.  There are a number other wonderful choices of Bostons available that deserve your attention and I think you will be much happier with in the long run.

Today's suede stretches A LOT and mattes down way too easily.  One ends up with a very floppy shoe in no time.  If you buy these "hot🥴" taupe suede Bostons, you will also need to invest in a leather hole punch so that you can keep adding holes to the straps.  This will be the only way that you can tighten the straps as the uppers stretch.  This is especially true if you plan to wear your suede Birkenstocks with socks.   The thicker the socks, the quicker the suede will stretch.  Be warned.

If you are still jonesing for a pair of suede Birkenstocks after reading this,  I recommend that you consider shearling lined suede Bostons or -- even better --> oiled leather Bostons.  The shearling lined Bostons have the shearling backing on the suede to help the clog keep its shape, so they won't stretch out like the unlined taupe suede Bostons that your influencers are wearing.   However, if you are going to buy shearling lined Bostons....be sure to check the quality of your shoes before you wear them out of the house!  Birkenstock has had a lot of quality control issues since they sold their company.  Read more about the quality issues in this blog and also read this blog.

Oiled Leather Bostons are simply the BEST Bostons ever!  Oiled leather will mold to the shape of your foot, won't stretch out like suede, and takes on a beautiful patina over time.  Oiled leather Bostons will last for years and are a wonderful investment for any Birkenstock Boston lover.  Fun Fact: I wore the Zinfandel Oiled Leather Bostons (purchased in 2015), pictured below, to Disneyland one winter day in 2018 and walked 25,000 steps in them with no issues -- they are still going strong today and are my favorite Bostons.  

Be sure to check out your small, locally owned Birkenstock retailers to find the Bostons of your dreams.  I always recommend shopping with  Custom Made Birkenstocks / Repair My Birkenstocks and Birkenstock Attitudes.  I have had the great pleasure of meeting the owners of these stores and vouch that they are Birkenstock heroes!  Michelangelo at Custom Made Birkenstocks often has hard to find styles or he can make you a custom pair in any color!!  Birkenstock Attitudes has lots of great seasonal items in store that may not be on their webpage.  If you don't see the item or size that you are looking for on their webpage, give them a call.


WHAT TYPE OF BIRKENSTOCK BOSTONS DOES GINA MAMA RECOMMEND?

Does Gina Mama recommend taupe suede Bostons?  Not my first choice.  Prefer suede over synthetic uppers.

Does Gina Mama recommend shearling lined suede Bostons?  Yes, if you can find a pair without quality issues.  

Does Gina Mama recommend oiled leather Bostons?  Hell yes!  Best Bostons Ever!

Does Gina Mama recommend felt Bostons?  Nope.  The felt stretches far worse than the suede.  The only pair that I own are falling apart.  The felt uppers on my Bostons are the only pair of Birkenstocks that have literally fallen apart in my 30 years of wearing Birks.

Does Gina Mama recommend Birko Flor / Birkibuc Bostons?  Only if you are vegan or vegetarian and won't wear leather.  I always recommended oiled leather or leather Birkenstocks.  Leather will last ages and mold to your foot.  A synthetic upper will never mold to your foot in the same way as leather.  In addition, the felt on the underside of synthetic Birkenstock uppers tends to ball up and becomes irritating.  Finally, synthetic uppers can crack/break/rip if not cared for correctly.

Does Gina Mama recommend Amalfi Leather Bostons? Absolutely.  Grab them while you can because I hear they are being discontinued.  I just got mine yesterday and am breaking them in today.

Does Gina Mama recommend the Buckley when all the Bostons on the planet sell out because of TikTok influencers?  🤢 Nope.  Not only do I think the look of the Buckley is just AWFUL, the Buckley is a one and done shoe.  Unlike the Bostons, the Buckley cannot be recrafted.  Once that cork cracks on the Buckley, the shoe is done-zo and cannot be repaired.
​

I Love Birkenstocks and I am deeply concerned about their recent quality control issues.    Birkenstock has historically created shoes of the utmost quality and with the best natural materials possible.  However, something has changed.  It has been a year since I kept a pair of new Birkenstocks due to ongoing manufacturing defects.   These days, when you order a pair of Birkenstocks, you never know what you're going to receive in terms of quality.  

After reading various online comments, reviews on Birkenstock social media accounts, direct messages on my Instagram page, and posts from members of my private Facebook group, I realized that I am not the only one that thinks the quality of Birkenstock has tanked.   Quality has been declining over the last several years.  But, it feels like things have gotten exceedingly worse since Birkenstock "sold out" and devoted Birkenstock fans are not happy. 

I first documented my issues with Birkenstock quality control and manufacturing defects in 2016, in the blog titled “Birkenstock Shearling Lined Shoes”.   This blog explored the exposed glue on shearling-lined Birkenstocks.  I could have reposted this exact same blog in the Fall/Winter of 2021 when I returned every pair of shearling-lined Bostons that I ordered due to exposed glue at the seams.  I got so fed up with the process of returning and re-ordering that I swore to myself that I would never buy another pair of shearling-lined Birkenstocks again!!!    (I ended up buying a pair of waterproof thermal Blundstones and could not be happier with my decision.)

​Also in June 2021, I was shipped a pair of exquisite leather Big Buckle Gizehs from an authorized dealer and the leather was completely crinkled on the t-strap.  These were brand new sandals that looked like they were bought second hand.  The most frustrating part about this experience was that  by the time I received my order and found the defect, the shoe had sold out in my size.  

​I absolutely adore the Birkenstocks in my collection that I purchased BEFORE Birkenstock “sold out”.  Sadly, I have not been pleased with the quality of Birkenstocks that I have received for quite a long time.  In fact, I took a break from adding to my collection for almost an entire year.  The main reason that I have not posted a new blog is because I have had nothing positive to share. 
 
During my Birkenstock break, I expanded my horizons and began exploring different brands.  However, when I saw a sneak peek of  the Fall/Winter 2022 release, I was quickly sucked in by the rich, vibrant colors being offered by Birkenstock.  After a long Birkenstock dry spell,  I went a bit crazy and ordered six pairs of Birkenstocks in one week.  I know, I know……I fell off the wagon…… but I had to see/feel/try on these new Birkenstocks.  I prayed that the quality had improved.
 
Unfortunately, two pairs arrived with misaligned soles and footbeds.  It was like a size 37 EVA sole was placed on a size 38 footbed.  The misalignment can be seen on my Beryl Arizonas and my Fuchsia Big Buckle Gizehs. 

​These Birkenstocks were ordered directly from Birkenstock USA.  How did these sandals get past quality control?  It’s hard to digest the recent Birkenstock price hike when I keep receiving defective shoes.  Two pairs of shabby quality Birkenstocks in ONE WEEK was such a disappointment.  It’s a pain in the butt to go through the return process, order a replacement pair, and receive a replacement pair that is also subpar, only to have to return those too.  That’s why I swore off shearling lined Birkenstocks last winter and that’s why I will no longer order  replacement pairs.  My time is too valuable to deal with this anymore and the items just get returned.  

Some people might think that I am overreacting with the misalignment showcased above.  But, I don't think I am.  Imagine if you went to the eye doctor and received a prescription that was just slightly off.   Would you be ok spending a few hundred dollars on a pair of glasses with the wrong prescription?  Probably not.  
 
I am not the only one noticing the shabby shoes being shipped out by Birkenstock.  Many people in my private group have posted pictures of the shoes that they have received with similar issues.  Members of my private Facebook group and followers on Instagram have messaged me saying that they too recently received misaligned footbeds and soles on their newly purchased Birkenstocks.  All different sizes and models then my examples pictures above.  Hence, the problem is bigger than Birkenstock might like to admit.
 
One member of my group, who is a long time Birkenstock collector, recently received these Pecan Francas from an authorized retailer....

​How these sandals made it out of the Birkenstock factory and halfway across the world -- unglued -- is incomprehensible.  It’s quite an embarrassment if you ask me, especially at the price point of $145.
 
Birkenstocks have always been on the pricey side.  But, back in the day, we were paying for high quality sandals.  Now customers are paying more and getting inferior craftsmanship. 
 
I think it is time for me to stop buying Birkenstocks again, at least until Birkenstock works out its quality kinks.  Don't get me wrong, I love my Birkenstocks....just not the new ones.  I am not willing to fork over $145-$160 plus tax (10% in California) for a pair of imperfect sandals.  Birkenstock quality needs to match its price point.  Otherwise, Birkenstock fans are going to start spending their money elsewhere...I know I have.  The rumblings are already there, is Birkenstock going to listen?
 
I doubt it.  Therefore, I have started a new hashtag on Instagram.  Please post pictures of the Birkenstocks that you have received with quality control issues.  Use the hashtag #dobetterbirkenstock and tag me @ilovebirkenstocks so I don’t miss your post.  Let’s start a revolution and bring back the high quality Birkenstocks that we know and love from the good ol’ days.  Who's with me?

UPDATE #1: I just posted this blog and created this hashtag and within a couple of hours, someone reported the haghtag to IG and content from the hashtag is not visible.  Do what you wish with this information.  

UPDATE #2: Less than 24 hours after posting this blog, I received a "brand new" pair of Birkenstock Big Buckle Gizehs from an authorized retailer -- they looked like this upon unboxing.  I cannot make this up.